"Hint is a private brand of Ethos focused on providing natural ingredients for food lovers. We desire to provide the best gourmet food for everyday life, so we want to inspire and excite the vision of all food lovers. All of Hint's products are produced and carefully selected by artisan suppliers from around the world.
The idea of Hint is expressed by the whole packaging system of showing a hint of the ingredient in each product. Contrasting the raw nature ingredient and emphasizing the quality of the products, each package focus on typography. The sense of honesty is carried on throughout the identity by using clean and simple, typographic system on the whole packaging.”