“Bikxie is a scooter taxi app-based service that launched its services in Gurgaon, India on January 1, 2016. Gurgaon is home to offices of the world’s biggest companies (HCL technologies, Tata Steel, etc.) Gurgaon is located in Haryana, one of India's most patriarchal states and has the highest crime rates against women, so it is especially hard for women to commute.
Bikxie is the country’s first bike taxi service for women by women. I rebranded and created a modern and feminine, yet bold brand for Bikxie to market the service to women. The brand is more recognizable and strengthens the idea that its brand identity is for women, by women. This taxi service not only increases safety by the way women commute, but it also provides more job opportunities for women and empowers the gender equality in India.”