“As a group of four, we created a retail store that competes with Restoration Hardware, Crate & Barrel and Williams Sonoma and specializes in products for any house. We designed packaging for each category by creating a main store and private brands.

Ethos is a store that supports our passion for the environment. Ethos has three main categories: Live, Prep and Essentials. Ethos Live is the core of the store, striving to make clean and modern design available through a collection of timeless and functional products. Ethos Prep is a brand of high quality tableware products with environmentally conscious production. Because they're made to last, they will need proper care. Lastly, Ethos Essentials is a line of home cleaning products which are natural and environmentally friendly.”

PRIVATE BRANDS
”Hint is a private brand of Ethos focused on providing raw ingredients. Hint wants to provide the best gourmet food for everyday life, to inspire and stimulate the vision of all food lovers. All of Hint's products are produced and thoughtfully selected by artisan suppliers from around the world.

The approach of Hint is expressed in the packaging system by showing a hint of raw, natural ingredients in each product. The ingredients display the quality of the product. Each package focuses on typography; the sense of honesty is carried throughout the identity by applying a clean typographic system on each package.

Field is a Ethos' private brand, providing home gardening supplies from seeds to tools. It's important to utilize sustainable packaging to cut down the amount of trash and strain on the natural resources. Not only does it produce a better environment, it also improves the community. Field uses the concept of a dictionary to educate beginners about the product. Its packaging conveys handy information that not only instructs customers on how to cultivate, but also how to use their plants.

The choice and use of packaging materials were carefully considered. As a group, we were inspired by origami and reusable packaging design. Packaging materials are recyclable to protect the environment.”

GROUP MEMBERS
Elizabeth Khuu
Mark Mangayayam
Jihae Gu
Hyunjin Yoon