"Bikxie is a scooter taxi app-based service that launched its services in Gurgaon, India on January 1, 2016. Gurgaon is home to offices of some of the world’s biggest companies (HCL technologies, Tata Steel, etc), but it’s especially hard for women since Gurgaon is located in Haryana, one of Indian’s most patriarchal states and the highest crime rates against women.
I rebranded and created a modern and unique, yet a bold brand for Bikxie toward women. Also, to make the brand more recognizable and help strengthen the idea that its brand is for women, by women. It’s the country’s first bike taxi for women by women. This taxi service is not only to change the way women commute, but it creates a job opportunity for women and empowers them to be equal to men.”