“Lighting Ever (LE) focuses on creating the best lighting and life experience for people. However, their packaging materials are not sustainable or green. Therefore, LE has been rebranded, to promote itself as a creative and green company for a better life.
I designed a pendant light box that can be reused as home decor. Each light bulb box comes with a vibrant interior to represent the bulb color and make a lively atmosphere. Not only can it be used as a lamp shade, it can flip inside out to another lamp shade in a different colors. The color inside the packaging box correlates with the temperature of light bulb. LE can reduce their negative impact on the environment and community from their choice of materials and sourcing.”
“Civility in America has been deteriorating rapidly in recent years because of the change in culture where verbal assaults are fired freely across the internet and TV. More people have become obsessed with “I” and “me” rather than “us.”
To survive, a society needs an amount of goodwill—people treating others with respect and giving of themselves to the community. Civility is the lifeblood of society. Civility needs to be brought back before it gets worse, so I created my own civility manifesto to influence people visually in a positive direction. The book is loaded with bold statements to be communicated verbally. Each statement is enhanced with scale and heavy weight to boost positivity and persuade politicians to lead with honesty and respect.”
“David Homewood started as a home wine maker in 1983 when he and his two friends produced wine from Alexander Valley grape. Homewood Winery was founded in 1988, with an initial case production of about 500 cases per year.
All of the grapes are purchased from growers, so David can pick out his grapes carefully from appellations where they do best. The red wines are all handcrafted, bottled unfiltered and unrefined because trying to remove something means leaving other things out. I rebranded two table wine bottle labels, Chardonnay, Cabernet Sauvignon, and an expenive wine bottle label, Cabernet Sauvignon. Because David harvests his own wine, illustrating a portrait of him establishes a welcoming and handcrafted environment.”
“Bikxie is a scooter taxi app-based service that launched its services in Gurgaon, India on January 1, 2016. Gurgaon is home to offices of the world’s biggest companies (HCL technologies, Tata Steel, etc.) Gurgaon is located in Haryana, one of India's most patriarchal states and has the highest crime rates against women, so it is especially hard for women to commute.
Bikxie is the country’s first bike taxi service for women by women. I rebranded and created a modern and feminine, yet bold brand for Bikxie to market the service to women. The brand is more recognizable and strengthens the idea that its brand identity is for women, by women. This taxi service not only increases safety by the way women commute, but it also provides more job opportunities for women and empowers the gender equality in India.”
“Emanuel Bronner was born to a German-Jewish soapmaking family in Germany in 1908. Emanuel pleaded with his family to leave Germany and come to America, but he could not persuade them and they stayed. He received a postcard from his father saying, “Son, you were correct—your loving father” and never heard from them again. They were perished in the Holocaust.
Dr. Bronner became more passionate and vocal about his religious philosophy that he called the All-One-God-Faith. He used labels on his ecological soaps to spread his message of “We are All-One!” They are full of his quotes about the world uniting before it demolishes itself. I redesigned the labels and created a clear typographic system, so other people can recognize his peaceful philosophy on each soap label.”
“Making a new product requires a lot of materials and energy—raw materials must be extracted from the earth. Every year, Americans throw away 50 billion dollars worth of food in the trash. Around 85% of the garbage is sent to a dump, or landfill, where it can take ~200 years to decompose.
I designed an environmentally conscious web and print publication that focuses on the different uses of food scraps. Instead of throwing scraps away, why not try to find ways to reuse them? I want to educate people how to cut down the amount of waste they produce and stimulate their creativity through instructive projects that they can do with leftover ingredients. Many food scraps can be re-purposed into something completely different and useful for yourself and the environment.”
“Have you noticed how prices have gone up? The city's high cost of living starts with its crazy-hot housing market. Affordable housing is hard to come by in the city. Existing home sales increased nearly 36% in just two years. Owning a car can be an expensive proposal. The cost of food and groceries in the city is not cheap; it's 23% higher than the national average.
Getting a haircut, taking the dog to vet or buying household essentials costs money; is it possible to use your skills in trade? I designed an app called Taskpal that saves money by exchanging knowledge and talent with friends. Connect with friends, see their offers and accept if interested. At the end, review and rate their service. Share skills and save money.”
“As a group of four, we created a retail store that competes with Restoration Hardware, Crate & Barrel and Williams Sonoma and specializes in products for any house. We designed packaging for each category by creating a main store and private brands.
Ethos is a store that supports our passion for the environment. Ethos has three main categories: Live, Prep and Essentials. Ethos Live is the core of the store, striving to make clean and modern design available through a collection of timeless and functional products. Ethos Prep is a brand of high quality tableware products with environmentally conscious production. Because they're made to last, they will need proper care. Lastly, Ethos Essentials is a line of home cleaning products which are natural and environmentally friendly.”
PRIVATE BRANDS
”Hint is a private brand of Ethos focused on providing raw ingredients. Hint wants to provide the best gourmet food for everyday life, to inspire and stimulate the vision of all food lovers. All of Hint's products are produced and thoughtfully selected by artisan suppliers from around the world.
The approach of Hint is expressed in the packaging system by showing a hint of raw, natural ingredients in each product. The ingredients display the quality of the product. Each package focuses on typography; the sense of honesty is carried throughout the identity by applying a clean typographic system on each package.
Field is a Ethos' private brand, providing home gardening supplies from seeds to tools. It's important to utilize sustainable packaging to cut down the amount of trash and strain on the natural resources. Not only does it produce a better environment, it also improves the community. Field uses the concept of a dictionary to educate beginners about the product. Its packaging conveys handy information that not only instructs customers on how to cultivate, but also how to use their plants.
The choice and use of packaging materials were carefully considered. As a group, we were inspired by origami and reusable packaging design. Packaging materials are recyclable to protect the environment.”
GROUP MEMBERS
Elizabeth Khuu
Mark Mangayayam
Jihae Gu
Hyunjin Yoon
“As Earth's population continues to grow, people are putting a great amount of pressure on the planet's water resources. Also, the water quality has been reduced by human activities. Every year, more people die from polluted water than from all forms of violence and war. The water pollution crisis continues to grow and has killed hundreds of sea animals.
Rivers, lakes and coastal waters cannot control whatever people dispose in. The water resources need to be protected from contamination. Water is a valuable, yet limited resource. Teaching families and individuals can encourage everyone to protect the water supply for future generations. The card set and booklet draw people's attention to ensure the future of a safe and sufficient water supply system.”
